THE LATEST THINKING
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Navigating The Digital World Of Cryptocurrency
Panelists at The Latest on Crypto event that took place on March 29th at Expert Dojo in Santa Monica discussed various topics from investing to marketing cryptocurrency for the future.
The intrigue at TheLatest.com's and Expert Dojo’s recent conference on cryptocurrency, The Latest On Crypto, was a sure-tell sign of what’s to come in the cryptocurrency universe.
Expert panelists took to the floor engaging enthused audience members on several topics from protecting yourself while investing, how to stay up-to-date with legalities, techniques in marketing your own Initial Coin Offering — otherwise referred to as ICO -- and the overall highly anticipated and unclear future of blockchain and cryptocurrency.
The continuous attraction to cryptocurrency isn’t without reason, with a multitude of ICOs popping up and investment opportunities surging, companies and individuals alike are flocking to the digital horizon.
In regards to how to safely penetrate the crypto-world, Director of Business Development at Blockchain PR, Ryan Chandler Brown, suggests that “the closest you can get the information from the horse’s mouth, the better,” recommending to follow the word of project creators themselves, traders for current market news, and enthusiasts for long-term visions in order to have all eyes on the spectrum at once when making decisions.
If you’re focusing more on the other hand of the matter, you may be wondering how to market your own ICO to gain investors. This process is not surprisingly quite complex. As Danny Shapouri of Digital Niche Agency explained, “these aren’t impulse buys as much, so there is a whole consideration process that we’re asking our audience to convert to.”
For example the U.S. Securities and Exchange Commission is updating regulations on cryptocurrencies constantly and the marketing panel agreed that it is important to consult with a legal team prior to purchasing as well as putting out any marketing content in order to be proactive with legalities in uncertain terrain.
Additionally, when marketing an investment opportunity, Brown noted that cryptocurrency can be daunting and complex, so the marketer must find a way to translate their company’s information into terms that the average individual may understand, which might then compel them to look further.
PJ Braham of Melrose Public Relations added that “focusing on the story of the technology and the people behind it, that’s the key.”
That’s just what Kinsey Cronin of the crowd-funding platform StartEngine does, focus on the story and the plan set in motion by its creators to find startups to endorse.
StartEngine offers promotion in many industries and Cronin explained what it is that she looks for in particular: “I like seeing people who aren’t necessarily reinventing the wheel, so if we know that distributed ledger technology [blockchain] is this really incredible new space, I like to see people finding traditional ways like business models that we know work, and applying this new technology to it, because to me that’s a strong combination for success.”
Attendees agreed that blockchain technology is a powerful tool that will continue to be a driving force in the digital world from here on out.